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With the development of technology, we have witnessed various changes, both in the technological and social communication sense, in which typography plays an important role. This paper covers the themes of typography in general, static typography, kinetic typography, and other sub-types of typography with examples of its long history. An important role is played by kinetic typography, which is divided into two main units: analog and digital kinetic typography. Each of them is explained in more detail through many different examples in practice. The publication looks at the concept of analog kinetic typography through a series of visual interpretations and uniquely unites them.